What doesn't he do? Where HASN'T he dominated? What deejay does not want to be him? What hipster kid does not want to be him?
Okay maybe I'm speaking of him as if he is one of the greatest of our time - I AM!!! He IS one of the GREATEST of our time. We have never had anyone like him! There have been The Beatles movements, the 60's Summer of Love Movements, Nirvana and the Grunge movement, and the hip hop movements in the 90s. Everything since has been copy of something from our past -which doesn't devalue any of it, or make it less cool, it's just not innovative. No one has been an innovator of all sorts since the 90s quite like Steve Aoki has been. Yes, he is still pretty underground and not mainstream at all so the whole world doesn't not know about him. But those who don't use MTV for their source of music do follow him. Those who read indie magazines, streaming radio stations, listen to indie music, or follow underground fashion. Steve Aoki has brought what so many people probably thought they could bring but haven't been able to do so in such a way as he has.
By starting off deejaying at his University's quaint party neighborhood in Santa Barbara, and now deejaying around the world, literally, he has created an EMPIRE. From remixes, to his record label, to bringing and breaking artists from around the world to the United States, to his T-Shirt and hoodie designs, to his own headphones and shoes, Steve Aoki has created a BRAND.
With Dim Mak Records, he has made Bloc Party successful around the world, imported and developed artists such as MSTRKRFT, Klaxons, and and signed the best indie bands around today: The Deadly Syndrome, Scanners, Whitey, Mystery Jets, Oh No! Oh My!, Datarock, The Icarus Line, Foreign Born, The Willowz and more.
Steve has taken club promotion and Deejayig to another level. By remaining completely loyal to his independent and underground roots, his club nights have become the hottest spots in Hollywood and Tokyo. He somehow manages to be all over Los Angeles running Dim Mak, to club nights, to New York, to London, Tokyo, Germany, Atlanta, Austin, Paris, Canada all within a matter of weeks. This man does not sleep, he is constantly working. His wheels are always turning. Also an artist, his logo designs have turned into designing T-Shirts, tank tops, hoodies, and even shoes. His products are not cheap, but GUARANTEE once you see them you will want them. Steve Aoki has brought back the nostalgic art direction for clothing. All his designs are 100% pure from the heart. He doesn't follow a model, trends, or even keep within the lines, the shirts are the most unique you will ever find. They may represent anything from an album cover from a Dim Mak artist, to a totally random creature, to a tic tac toe sketch. There is no rhyme nor reason to his art. THAT is why he is amazing. Not many people have been able to be 100% true to their heart without following ANY rules and developed an empire, and here's the best part WHILE remaining totally independent.
Steve Aoki is the true hipster. Whatever he does, wears, says, listens to, or spins, everyone around him will follow in his lead. People who are new to the hipster world think it's cool to be snotty, elitest, and a dick. Growing up in LA I can say what IS cool is to be totally true and honest to everything you do. If it's music, listen to what you like not what others tell you to like, if it's clothes, where what you like. Steve is one of those people that you see everywhere and think "he's so awesome, he's probably a dick." Totally on the contrary, he's one of the coolest, nicest, yet passionate guys I know who does what he does.
Some other amazing things from Wikipedia:
*Under the moniker Weird Science, he has remixed everyone from Lenny Kravitz, Bloc Party, Snoop Dogg, Robin Thicke, S.P.A., Duran Duran to Timbaland, & Peaches.
*Aoki and friend Greger, the owner of WESC, came up with the idea together to do the "Aoki headphones." Each season Aoki plans to design new headphones for WESC.
*Aoki also is endorsed by KR3W Apparel and Supra Footwear, where he develops and designs an entire range of clothing and shoes for both companies under his name. For more information go to kr3wapparel.com and suprans.com
*Aoki also is a co-owner in a Korean BBQ restaurant called Shin alongside Danny Masterson, Julian Casablancas from the Strokes, Mark Ronson, Laura Prepon, Jerry Butler, Chris Masterson among others.
*Aoki co-owns a management company called Deckstar with Adam Goldstein otherwise known as DJ AM along with their managers and manager mogul Paul Rosenberg who also manages Eminem and Shady Records. Underneath the Deckstar Management division, Dim Mak management has been formed to manage some of the label's artists and other djs.
*Aoki was featured in the video game NBA 2K8 as a special celebrity player, even though he admits to be horrible at basketball. He is featured again in NBA 2K9 with The Cool Kids, Quest Love, among others.
Download:Bloc Party's Helicopter (Weird Science Remix feat. Peaches) - from Pillowface and His Airplane Chronicles==============>
Buy hard copy here
Buy it here Digitally
Stream in iMEEM free
LINKS:
Steve Aoki Official Site
Steve Aoki myspace
Weird Science myspace
Dim Mak
Dim Mak myspace
Dim Mak Official Collection:
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